Demystify and Simplify Your Online Marketing
Selling in person is great to meet new customers and train them to buy from you online, but perhaps the biggest drawback is the 'In Person’ bit.
Admit it: Wouldn’t it be nice to binge Netflix and get email alerts when a sale comes through from a customer you’ve never met IRL?
Seem out of reach?
It’s not, and I can show you how.
Is Organic Reach Dead?
It’s easy to blame Meta for declining reach when you practically kill yourself over crafting the perfect posts and keeping up with the new formats that promise greater visibility.
Suddenly, it’s not enough to post daily…
…And forget about posting a plain ‘ol pic when Instagram announced they were no longer a photo-sharing platform.
The alternative? Reels and carousels that turn minutes into hours to create that perfect post.
Sure, you got time to learn how to be the next Christopher Nolan on top of all the other hats you wear, right?
But in case you didn’t start your business to learn the complexities of video editing, there is a better way…
…And to answer the question, is organic reach dead?
No, it’s still very much alive.
Renting or Owning?
Social media was never meant to do the heavy lifting for your marketing.
I get it. It’s approachable and seems like something you can tackle without being an expert.
But building your marketing messaging home on a platform you don’t own benefits big business, not your business.
What if I told you that seldomly talked about strategies that live on your website (yes, something you do own), like SEO and Content Marketing drive better results…
…And simplifies your content for social platforms like Instagram?
When used in tandem with search and discovery platforms like Pinterest, you have a recipe for turning your marketing into an organic click-converting machine.
Search vs Social?
Surprise! SEO drives significantly more traffic than social media on average. Organic search delivers about 53% of all traffic to websites, compared to just 5% from social media.
Harness the power of SEO and Social with Pinterest, which functions similarly. Double dip with your marketing efforts for search engines like Google with Pinterest’s visual search platform. Get in front of over half a million monthly users actively looking for products or services like yours, and then leave to visit your website to learn more.
It’s not a leap to imagine how Pinterest can increase visibility, traffic, and sales–especially for makers, designers, and small businesses. But, success on Pinterest is not automatic and requires a good strategy, which can be time-consuming. Ready to grow your brand without the learning curve or time commitment?
Content Marketing Benefits That Matter
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Struggling to grow your audience?
Businesses with blogs get 126% more lead growth than those without blogs, generating 3 times as many leads.
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Disappointed when a boosted post gets zero reach?
Content marketing costs about 62% less than traditional marketing but generates more leads.
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Struggling to convert your traffic?
70% of people prefer to learn about a company through customer-focused content rather than ads.
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How content marketing can boost your social media
Quality content on your site doing the heavy lifting automatically informs what to share on social platforms consistently.
Are you getting traffic but struggling with conversions?
Maybe you noticed more traffic referrals from Pinterest, but visitors aren’t taking action when they arrive.
I get it. Investing in platforms like Pinterest is frustrating, only to see higher bounce rates and disappointing sales. It’s easy to see Pinterest doing its job by sending more people your way and calling it a day, but does your content convert clicks into customers?
Let’s bridge the gap from curiosity to commitment with content that turns visits into value for your business with every click.
Eliza Page
Fine Jewelry Store in Austin, Texas
How a Full-Funnel Strategy Increased Engagement Ring Inquiries and Organic Traffic for Eliza Page
Success Spotlight
Geralyn Sheridan Designs
Fine Jeweler in Chico, California
How Pinterest Management Increased Brand Visibility for Geralyn Sheridan Designs
Need to dust off the digital dust bunnies and level up your marketing game?
Book a call for a strategy session, marketing audit, or whatever will help you take action to gain visibility for your small business.
Andrea here!
I geek out on organic marketing. It drives more qualified traffic over time, connects deeper with your ideal audience, creates more personalized experiences for better conversions, and the content you create becomes permanent traffic sources.
Stop working so hard on your marketing and get your marketing to work hard for you. Your time is precious. Spend it on building a legacy for your brand.