Are you getting traffic but struggling with conversions?
Maybe you noticed more traffic referrals from Pinterest, but visitors aren’t taking action when they arrive.
I get it. Investing in platforms like Pinterest is frustrating, only to see higher bounce rates and disappointing sales. It’s easy to see Pinterest doing its job by sending more people your way and calling it a day, but does your content convert clicks into customers?
Let’s bridge the gap from curiosity to commitment with content that turns visits into value for your business with every click.
Your deep desire to express your creative gifts is central to your brand. You didn’t start your business to solve a specific pain point.
I get it. Your work comes out of your emotions. Sure, you may offer custom work, but that’s as close to responding to market demand as you get. Why? When you create, you’re feeding your soul and not thinking about how your creations will necessarily serve your customers' needs.
If your emotions align with your customers' desires, this can result in a happy accident of a few sales, but it's not typically a result of strategic marketing messaging.
It’s easy to be at a loss for content ideas when sales do not directly result from strategic product development or an essential service you provide. Let's be real; everyone can see the benefits of a dental hygienist. That’s why it’s easy to talk about…
…but luxury niceties are a bit tougher. So instead, you focus on the more approachable emotional appeal of social media like Instagram to market your business…
…only to see lackluster engagement from your followers for all your effort.
But the problem with prioritizing social posts over blog posts is that you’re investing in a platform you don’t own and relying on the shifting sands of algorithms instead of building a bedrock of content designed to covert.
Creating content can feel haphazard and confusing without the structure of addressing how your business can solve a problem…
…if only you could be more confident about aligning your content to resonate more deeply with your customers to move them closer to a sale.
But guess what?
You don’t need to be a content strategist to grow your business - you don’t need to take away precious studio time to think of the perfect marketing messaging to generate more sales.
That’s where I come in. To help you create tailored content that meets your audience right where they are.
Replace the frustration of low conversions and the content planning guesswork with proven strategies that work.
Instead of using your creativity for content creation, you can apply it to what you’re good at by taking the overwhelm out of writing on scattered topics and being confident your content is personalized to be more relevant to your customers.
…No more staring at a blank screen, wondering what to write about.
…No more spending hours crafting the perfect blog post only to realize its dead weight in moving your website visitors toward their goals and conversions.
…No more seeing your traffic numbers increase while your sales and signups stay flat.
Just great quality content strategically designed to guide users through the buying journey, converting traffic into email sign-ups, custom inquiries, and sales.
Content marketing isn’t about guesswork.
It’s about understanding who your customers are and how your brand is best suited to serve their desires and goals.
Content marketing is empathy. And your customers have too many options to stick around when there’s no clear value or way to build trust before purchasing.
Content marketing is about putting your customer's desires first before asking for a sale. When you do this properly you not only increase your conversions but build lasting brand loyalty.
This is great news, because it means you can strategically plan and anticipate customer behavior to create a persoanlized experience with high-quality content that talks about the things that matter to your audience.
You can plan out an entire evergreen marketing messaging funnel that continually attracts and engages new customers while you sleep.
Because you content is strategic not random.
And that deserves more creative time to do what you do best.
Imagine your website is a personal shopper creating high-end experiences tailored to the specific goals and preferences of your customers– that’s what a customer-focused marketing journey does for your website. It welcomes them, engages them, and convinces them they’ve come to the right place.
It’s not a leap to think of the search engine benefits of Pinterest as something that can also apply to a strategic SEO-optimized content plan for your website. Guess what? It can, but not just to the 520 million monthly users on the platform but on search engines like Google to reach a wider online audience.
Sales aren’t the only meaningful conversion. Luxury products often take more consideration. Bridge the gap between curiosity and commitment with a lead-generating quiz funnel to segment new website visitors to follow up with customized content and compel them to take action.
Sound good?
Get a peek into my magic ingredients.
With a pinch of insight, a dash of empathy, a spoonful of thoughtfulness, and a heap of strategy to make the perfect recipe for conversions.
Hey, it’s still magic, even if you know how it’s done.
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I dive deep into understanding your ideal customer's path from discovery to purchase. This isn’t just about knowing where they click but understanding why they do it. By mapping this journey, I can create highly targeted messaging that speaks directly to their goals, desires, and questions as they prepare for a purchase.
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Forget one-and-done ad-hoc content posting. I’m all about creating evergreen content that continues to engage, convert, and delight your audience year-round. This sustainable approach ensures that your marketing efforts keep bearing fruit long after implementing.
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Who doesn’t love a good quiz? My lead generation quizzes are not just fun; they’re powerful tools for gathering insights about your potential customers. This interactive content helps personalize the shopping experience, making each visitor feel seen and heard.
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Content is king, but context is queen. I create compelling content plans that resonate with your audience at different stages of their journey. From informative blog posts to captivating landing pages, I ensure your messaging connects and leads visitors through a coherent path.
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What’s the point of having stellar content if no one finds it? My SEO strategies make sure your content gets the spotlight it deserves on search engine results pages. More visibility means more traffic and more traffic means more opportunities for conversion.
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Harness the power of visual discovery with our Pinterest marketing strategies. Perfect for brands with a strong visual element, Pinterest not only drives organic traffic but also supports every stage of the marketing funnel to help drive more traffic to the new content we build for your evergreen funnels.
Discovery & Strategy Session
I start by understanding your unique brand to identify any content gaps that would benefit from a content plan with bespoke messaging to better engage website visitors.
Understanding Your Audience
We take a look at who your ideal customer is to discover ways to tailor your content to create messaging that resonates with them every step of the way.
Aligning Your Content with Your Goals
While aligning your content with your audience can increase your conversions, I want to ensure our efforts are moving the needle on your high-value product offerings.
Content Strategy
Once all of the puzzle pieces of your brand, business goals and audience are in place, then we can create a content plan optimized to maximize your visibility and impact.
Who I can help
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Jewelry and small product-based businesses
The extravagance of jewelry is an investment and is usually not a spur-of-the-moment decision. People like to take their time preparing for a purchase and need to be assured they are making the right decision. A thoughtfully crafted content marketing funnel can gently guide potential buyers, offering useful information to help inform their choices.
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Small business owners
Attracting consistent traffic with a well-crafted content marketing funnel is a game-changer for small businesses compared to relying on pricy paid ads. When you genuinely care about your customers instead of focusing on feeding a sales funnel, you don’t just get brand advocacy; you get lasting brand loyalty, which leads to an increase in lifetime value and repeat sales.
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E-commerce & Brick-and-mortar stores
For your physical store, this means welcoming more visitors and boosting in-store buys. Plus, you can make the most of your store's online presence to enhance online conversion rates and sales, adding to your real-world purchases. Creating an online flow of leads can also uplift custom appointments and bring more people to your in-store events.
Case Study
Eliza Page Engagement Ring Marketing Messaging Case Study
Ready to convert your traffic?
Discover how targeted content can help you build meaningful customer connections and lasting growth for your small business.
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A content funnel ensures each visitor receives relevant information at every stage, creating a personalized experience that’s more likely to result in a sale.
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My on-page SEO strategies improve your search visibility, making it easier for potential customers to find your business.
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We’ll audit and refine existing content, then integrate it into a seamless customer journey to maximize its effectiveness.
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The quiz captures valuable insights, segmenting your audience and allowing us to target specific content that speaks directly to their interests and needs.
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Yes, each package can be tailored to your unique needs. We’re happy to discuss additional customization options. I also offer any service a la carte, including customer journey mapping, individual content campaigns as well as a holistic end-to-end marketing strategy.
